So last night I was jammy enough to have actually won some tickets to the iTunes festival. As a haven for all fifteen year olds (or students) being on a school night and the fact that the festival is free, whether you win tickets or choose to queue outside he roundhouse and pray you get in, its certainly a younger persons 'do.
Not only the logistics of the gig, but the talent drafted in for last night included dubstep and pop- fusionist pioneer, DJ Fresh as support for Example was certainly a reason for attracting such a young audience. Fresh 'Live' was a genuinely impressive live band performance. DJ Fresh himself was on the electronics and keys as well as providing backing vocals. In addition, the extremely competent vocalist and excitable MC, warmed up the stage pretty well for Example. With hits as big as 'Golddust' , 'Louder' and 'Hot Right Now', the young, mosh-pit-loving crowd were kept bouncing throughout the entire set.
Example, albeit not the strongest vocalist (nor a riveting lyricist) gave an impressive performance. Up -beat, with excellent stage banter ("I'd just like to especially thank all the corporate f***ers sitting down there upstairs") and a strong band backing him, the overall vibe was sustained through the whole set. Both me and my buddy who'd tacked along were surprised at how many hits Example had ('Changed the Way You Kissed Me', 'Midnight Run', Kick Starts', 'Wont Go Quietly' and 'Natural Disaster'). How would have thought he could've easily filled a headline slot-with time to only perform 2 unknown new tracks from his upcoming album? I give him credit as he didn't overly plug his new material and was relatively loyal to his older stuff.
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